Digital & Mobile Shopper Marketing Director

February 21, 2017

Location: London

Job Type: Full Time, Permanent

Salary: £80000 per year (plus benefits)

Posted: 21st Feb 2017

Industry: eCommerce, Shopper Marketing, Retail, Mobile

 

My client isn't necessarily the best brand in the world but it's right up there! I am looking for a specialist shopper marketing professional that can enable shoppers to buy more through joined-up best in class digital activation activity all the way along the path to purchase. This is a senior opportunity within the European HQ of this global FMCG brand and incorporates a mix of B2B, consumer behavior, shopper marketing activity, sales as well as knowledge of the latest and best digital and mobile shopping enabling technologies.

 

Key Responsibilities:

The ideal candidate will have worked end to end in a senior shopper marketing capacity previously and will be able to fully understand consumer behaviors and customer needs, create a battle plan and vision that links next generation thinking across multichannel digital activation, maximising marketing potential via the likes of: scaled targeting (mobile/social/crm) data management, digital payments, Beacons, WIFI and any other technology or marketing that could benefit the shopper marketing function.

 

Candidate Profile:

The ideal candidate will be a senior marketer with a mixture of creative commercial, analytical and technical expertise. Previous experience working for a global brand internationally in a digital / mobile shopper marketing function would be highly beneficial. This is a role for an innovator and a do'er, someone who can build strong relationships and influence at the highest level.

 

This is a fantastic opportunity to join a newly formed team in a global powerhouse of a brand. Here you will be rewarded with an amazing product to work with, fantastic clients and all resources at your disposal to make this a fantastic success. A competitive salary, wide ranging benefits are on offer as well as a raft of brand related perks. Please register your interest in this fantastic opportunity now.

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