ASO Manager - Mobile Media Agency

Location: London

Job Type: Full Time, Permanent

Salary: £35,000 per year (plus benefits)

Posted: 1th November 2016

Industry: Mobile Marketing, ASO

Absolutely stunning opportunity at a global media agency, building a brand new App Store Optimisation (ASO) function in an already award winning mobile media team. App Store Optimisation is the next frontier where SEM, SEO and Mobile Marketing collides!

 

As the ASO manager you will be responsible for the intelligent application of mobile specific digital marketing principles to improve app store viewability and performance. Successfully applied it can make a huge difference to an apps success and it is being heralded as a huge growth area in the digital market. My client is determined to stay ahead of the curve by investing in a best in class team. The ASO manager will combine data analysis skills, search engine optimisation SEO principles (e.g. keywords) and creative content and UX consultancy to help improve user journeys / searchability to ultimately boost downloads and app store rankings. This role will act as the subject matter expert for ASO for the agency working closely across all key app clients (who are all big names) in travel, retail, news media and gaming. As well as hands-on delivery of ASO consultancy to help relevant audiences find and download the apps this role will also act as the agency’s outward face for ASO and will be involved in client meetings and mobile marketing events.

Responsibilities & Profile:

  • Developing bespoke ASO strategies

  • Improve app ranking / search results in all applicable App stores

  • Optimising conversion rates for app downloads

  • Utilising various content and visual tools

  • Monitoring and tracking app store rankings using analytical tracking tools

  • Perform keywords research in multiple languages

  • Attending and contributing client meetings

  • Communicating complex information in a digestible and compelling format

  • Experience in ASO or SEO are a must

  • Experience in link building is appreciated

  • Passionate verging on geeky about tech, mobile and the future!

This is a key role at a globally successful media agency with a reputation for being the very best. The role offers personal progression and development and the opportunity to grow a team. An awesome salary offer as well as 26 days holiday, a tablet / mobile device of your choice, company laptop, summer and christmas trips away, healthcare and pension! Not to mention the chance to join an award winning team and get immediate access to some of the worlds best known apps! For more information please get in touch!

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